The No Normal Show by BPD
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.
Latest Episodes
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Our Takeaways from eHealthcare’s AI in Healthcare Marketing Week
DECEMBER 16, 2025
Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversatio...
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Payor-Provider: What's Next in 2026
DECEMBER 09, 2025
As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Prov...
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Why Health Systems Struggle to Think Differently About AI
DECEMBER 02, 2025
In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindse...
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