The No Normal Show by BPD
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.
Latest Episodes
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What Just Happened?! The Medicare Confidence Gap
OCTOBER 07, 2026
Medicare enrollment is more than an individual’s coverage decision. It operationally impacts health systems, shaping patient volume, payer mix, and whether patients stay connected to the providers they trust. In this episode of
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What Just Happened?! The Patient Next Door
SEPTEMBER 15, 2026
Healthcare consumers are changing faster than the systems trying to reach them. In this episode of What Just Happened?!
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Minutes to Moments: AI, Experience, and the Future of Care
MAY 13, 2026
In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.<...
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