Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversatio...

As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Prov...

In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindse...

What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive insights from BPD's latest consumer study and figure out what messages resonate, and what turns consumers off. Join us as we explore the findings and see how health systems ...

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions i...

As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming and how close we are to realizing the predictions of Joe Public 2030. The team kicks things off with inspiring marketing moments from the New York City Marathon before diving...

“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.”

“We want to transform and revolutionize, or create a different type of healthcare system.”At HLTH 2025, Dr. Olivia Rich...

“I think of it as a resident physician that is in an AI format.”At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of healthcare’s biggest system-level challenges, from...

“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really frustrating.” At HLTH 2025, Dr. Harpreet Tsui delivered a timely reminder: the future of care must ser...