Episodes
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Minutes to Moments: AI, Experience, and the Future of Care
MAY 13, 2026
In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.<...
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Minutes to Moments: Leading Teams That Can Keep Up
MAY 01, 2026
Speed doesn’t happen on its own. It happens through people.In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy H...
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Minutes to Moments: Bold Moves at Scale
APRIL 24, 2026
If speed is now the strategy, the next question is: how do you actually operationalize it at scale?In this episode, part of our series exploring the strategic imperative of speed ...
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Minutes to Moments: The New Pace of Growth
APRIL 15, 2026
This season marks a new era of The No Normal Show.Over the next four episodes, we’re exploring one critical issue shaping the future of healthcare: speed....
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What Just Happened?! Tell Your Story, or Others Will
APRIL 01, 2026
 In this episode of What Just Happened?!, Emily Baker and Sarah Mars Bow...
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What Just Happened?! AI Takes Center Stage at Joe Public Retreat
MARCH 11, 2026
What Just Happened?! In this week’s episode, Emily is joined by Stephanie Wierwille, EVP of Strategy & Innovation, to discuss takeaways from BPD’s 10th Joe Public Retreat, where leading health system marketers gathered around one big question: w...
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What Just Happened?! Joe Public Retreat, AI Takes on Healthcare, and Meta on Trial
MARCH 02, 2026
What Just Happened?! is a new bite-sized series from the No Normal Show, where we’re unpacking the headlines to give healthcare and marketing leaders quick insights across major moments. What’s on our minds as we roll into March? Quick takeaways from Joe Public Retreat in South Beach,...
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Our Takeaways from eHealthcare’s AI in Healthcare Marketing Week
DECEMBER 16, 2025
Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversatio...
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Payor-Provider: What's Next in 2026
DECEMBER 09, 2025
As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Prov...
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Why Health Systems Struggle to Think Differently About AI
DECEMBER 02, 2025
In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindse...
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