Medicare enrollment is more than an individual’s coverage decision. It operationally impacts health systems, shaping patient volume, payer mix, and whether patients stay connected to the providers they trust. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Lauren Homrich, AVP on the Payer Policy and Market Advisory Team, unpack findings from The Medicare Confidence Gap. We cover why seniors feel overwhelmed by Medicare choices, where they turn for trusted guidance, and how health system marketers can help patients navigate enrollment without crossing compliance lines.