Healthcare consumers are changing faster than the systems trying to reach them. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Stephanie Wierwille, EVP of Strategy & Innovation, unpack new findings from The Patient Next Door, our latest consumer research report. We cover how rising costs are changing care decisions, AI is moving the front door of healthcare, and what it all means for health systems trying to stay relevant.

Download The Patient Next Door here: https://bpdhealthcare.com/what-we-think/guides/the-patient-next-door/